Yes indeed, rather obvious isn't it. Yet when I look at development of technology, of tools, services, trends, as opposed to mindset, culture and strategy I sometimes wonder if the wheel, as a concept or idea, has been forgotten. The wheel is about a lot more than a means of propulsion, mobility, of transportation. It can also serve as a good model for building business,...

Social media can be pretty chaotic. While that might be a part of the game, it's also a tough challenge for those who intend to invest in marketing using digital channels. Unlike classical communication where one "cries" out a message, social media open for a dialogue with companies and organizations in a way never before possible. It is not at all unusual that it is...